# Your offer

What the offer holds, how it compares with your competitors' own program pages and with what programs of your kind usually pay, and what we do with a page we can't read.

Your **offer** is what an affiliate earns if they join. It holds the rate, how long it pays, how long a click counts, and how you pay out. Reply rates depend on it more than on the email. You set it in **Settings**, **What you offer**, and on the "Who do you want?" step in setup.

## How your offer compares

Under your offer you'll find **How your offer compares**. It puts your numbers beside what your competitors say on their own affiliate pages.

1. Open **Settings**, then **What you offer**.
2. Press **Read my competitors' programs**. It takes under a minute and costs nothing.
3. Read each row: your value, then what each competitor states.

Each competitor line shows the sentence it came from. Press it to open the page.

- **Not published** means the page was read and says nothing about that term. We never fill a gap in.
- **Couldn't be read** means the page sits behind a sign-in wall or is drawn in the browser, so there was no text to read. The count under the table says how many.
- A ceiling is shown as a ceiling. "Up to 45%" shows as "up to 45%", never as the rate.
- **Cookie** is how long after a click a sale still counts for the affiliate. Cookie windows are shown as each competitor states them. There is no average, because the sources disagree.

The date it was read sits under the table. Programs change their terms, so read again before you decide something.

## What one customer pays the affiliate

If you've set the price one customer pays, the comparison says the rate in money: "20% of $50 is $10 a month". Founders judge an offer by that line, not by the percentage. It also works out one year: what an affiliate earns from one customer who stays all twelve months.

## The one suggested change

When the numbers point somewhere, you get one suggestion and the reason, for example: "Your rivals pay recurring. You pay first payment only." Nothing changes by itself. You decide.

We only suggest when at least two competitors state the term. One page isn't a pattern.

## What programs of your kind usually pay

- **Software:** most programs pay 20 to 30%, and the average is about 24%. That is counted from 2,847 software programs (Rewardful, updated 27 July 2026).
- **Shops and consumer brands:** a typical starting point is 10 to 15% of a sale, or $10 to $15 on a new customer. The source is ReferralCandy, 6 January 2026. Only opinion backs this, so we say "a typical starting point".
- **Everything else:** we have no source we trust, so we show no range. Your competitors' own pages are the comparison.

## Wording for affiliates' posts

You answer for what your partners fail to say about being paid. The comparison carries plain wording to pass on: in the US, say it next to the link; in the UK, start the post with "Ad". It's advice to pass on, not legal advice.

## Where it feeds in

- Your **program grade** (Settings, **Program page**) compares against the rival programs we read once at least three of them state a percentage. It then says how many it counted.
- Your **score** can show a line when your offer sits below what similar programs pay.